Magical Phrases is a book written by Jonah Berger, a renowned professor at the Wharton School of the University of Pennsylvania. In this book, Berger explores the power of language and how certain phrases can have a magical effect on our lives. The book dives into various examples of these magical phrases and their impact on our communication, relationships, and personal development. Berger starts by emphasizing how the words we choose can shape the way others perceive us. He explains that certain phrases elicit positive emotions and create a strong connection with the listener. These phrases are referred to as "magical" because they bring about desired outcomes and make us more persuasive and influential.
New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play. Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
These phrases are referred to as "magical" because they bring about desired outcomes and make us more persuasive and influential. One of these magical phrases highlighted in the book is "thank you." Berger emphasizes how a simple expression of gratitude can significantly improve relationships.
Jonah Berger’s Post
Want to get early access to my new book (MAGIC WORDS) before it comes out? Preorder now and I'll send you: 1) An Exclusive Preview of the first 3 chapters of the book 2) A one-page overview of the framework on how to SPEACC more effectively 3) A Guide to Asking Better Questions Pre-order here: bit.ly/_MagicWords (and see https://lnkd.in/gVEx-b2F for more detail on how to get the content above) (if you've already pre-ordered, just check out the link and you can get the content as well).
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TheValueGuy | 2x Unicorn Exec Direct Report | Wharton MBA+TA | GTM Strategist | Startup Storyteller | AMDG | 🇺🇸
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Pre Order complete!! Pumped Professor Jonah Berger!! I have a feeling this will be contagiously viral, if you will ;)
Like Reply 1 Reaction 2 ReactionsINVESTOR Developing businesses worldwide Government affairs
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Scholar, Educator, and Consultant of Marketing
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Got the audio book and ebook, and enjoying every seconds of it!! Thank you for the great book Dr. Jonah Berger.
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Great to hear that, congratulations Professor! Your work has had a positive impact on this reader, and I'm sure it will continue to do so for many others. Looking forward to diving into your new book and "The Catalyst" soon!
Like Reply 1 Reaction 2 ReactionsExecutive Director at The Depository Trust & Clearing Corporation (DTCC)
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Attended your lecture on Magic words today and it was amazing, can’t wait to read the book !!
Like Reply 2 Reactions 3 ReactionsMarket Share Thief 👀, Lead Generation Alchemist 🪄, Conversion Queen + Creative Exec & Brand Builder 🛠 for Companies and Teams Who Like to Win ✅ // Advisor // Ex ZoomInfo
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Does this mean stomping your feet and tantrums are out? I might need this book. CONGRATS. 🎉
Like Reply 2 Reactions 3 ReactionsBrand Strategist / Host of the Brand Story Podcast / President, Gravity Group
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So excited to read this Jonah Berger - I’d love to have you on the Brand Story podcast to talk about it! Our audience would love to hear about your book.
Like Reply 1 Reaction 2 ReactionsEmpowering Youth for Sustainable Solutions 🌱 | Young Researcher @ NYAS 🌍 | Founder of One4Water 💧 | Entrepreneur & Intel AI4Y Mentee 💼 | Olympiad Ranker 🏆 | Debate Enthusiast 🗣️ | Lifelong Student 📚
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Congrats on the upcoming launch Jonah Berger. I'm definite my network colleagues will crave for it.
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Looking forward to checking out this bonus content - thanks for sharing!
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The act of saying thank you acknowledges the efforts of others and makes them feel valued. It creates a sense of reciprocity and encourages positive behavior. Berger provides real-life examples and studies to support his claims. Another essential magical phrase discussed is "I'm sorry." Berger argues that admitting our mistakes and apologizing sincerely can have a transformative effect on relationships and interactions. He emphasizes that a genuine apology shows empathy, takes responsibility, and helps restore trust. Apologizing can diffuse conflicts, mend broken relationships, and open doors for reconciliation. The book also explores other magical phrases such as "I love you," "I believe in you," and "tell me more." Each phrase is supported by research and anecdotes that illustrate their efficacy in different contexts. Throughout Magical Phrases, Jonah Berger provides insightful strategies and tips on when and how to use these phrases effectively. He also emphasizes the importance of authenticity and genuine intent behind our words to create a real impact. In conclusion, Jonah Berger's Magical Phrases highlights the power of language and the impact certain phrases can have on our daily lives. It encourages readers to be mindful of their words, emphasizing the incredible value of expressing gratitude, apologizing sincerely, and using other magical phrases to build stronger connections and achieve desired outcomes..
Reviews for "The Impact of Language on Decision-Making: Lessons from Jonah Berger's Magical Phrases PDF"
1. Jane - 2 stars - I was really excited to read "Magical Phrases" by Jonah Berger, but unfortunately, it did not live up to my expectations. The book promised to provide groundbreaking techniques for persuasive communication, but it fell short. The content felt repetitive and lacked depth. There were a few useful insights, but they were buried among pages and pages of unnecessary examples and anecdotes. Overall, I found it to be a frustrating read that did not deliver on its promises.
2. Mark - 1 star - I regret purchasing "Magical Phrases" by Jonah Berger. The author claims to reveal proven methods for influencing others, but all I found was a collection of cliches and common sense advice. The book is filled with empty phrases that provide no real guidance or actionable strategies. I was looking for more substance and scientific evidence to support the author's claims, but it was sorely lacking. I would not recommend this book to anyone looking for genuine insights into persuasive communication.
3. Sarah - 2 stars - "Magical Phrases" by Jonah Berger was a disappointment for me. The book seemed promising, and I had high hopes for learning new techniques for effective communication. However, the content felt shallow and superficial. The author relied heavily on anecdotes and personal experiences, which made it difficult for me to connect with the material. I was left wanting more research-backed information and practical tools. Overall, I found the book to be underwhelming and would not recommend it to others seeking real guidance in persuasive communication.
4. Michael - 2 stars - While "Magical Phrases" by Jonah Berger had an intriguing premise, it failed to deliver on its promise. The content was repetitive and lacked substance. The author's writing style was also uninspiring and lacked clarity. The book seemed to be more focused on self-promotion than providing valuable insights. I was disappointed by the lack of original ideas and the reliance on generic phrases that did not offer any real value. Overall, I was not impressed with this book and would not recommend it to anyone seeking practical tips for persuasive communication.
5. Emily - 1 star - I found "Magical Phrases" by Jonah Berger to be a complete waste of my time. The book offered nothing new or innovative in terms of persuasive communication strategies. Instead, it rehashed common phrases and cliches that most people are already familiar with. There was no depth or originality in the content, and the author's writing style was tedious and unengaging. I would not recommend this book to anyone looking for practical advice or new insights in the field of communication. Save your money and look elsewhere for better resources.